GoodMoodTV includes video advertising management enabling the placement of video ads in content videos. It is possible to target ads according to the actual content of the video based on the available metadata information. Please note that video advertising management is only available on our paid service levels.

Ad Library functionality is made up of two parts:
•    Creating an ad, where the video commercial is added
•    Ad Rules, which determine where and how often the ads will appear.

5.1    Ad types
GoodMoodTV includes a range of ad types that various customer groups can choose from.  The ads are viewable based on genre and keyword information; this enables targeted campaigns, whose success can be verified with detailed statistics.  The ad types are overlay, overlay and ticker, pre-roll, post-roll and mid-roll.  The look and feel of these ad types may vary based on the campaign requirements.

5.1.1    Ticker and Overlay
Overlay ads are displayed on top of the content videos.  When the user clicks the ticker ad during a content video, the content video stops and the video ad opens up on top of the content video.  You can also link to advertiser page from the ad video.  When the user closes the ad video, the content video continues from the same point where it left off.  The ad can also be a pure ticker ad, allowing the advertiser link without an ad video.

5.1.2    Pre-roll, Post-roll and Mid-roll
Pre-roll video ads are displayed before the content video. Post-roll is displayed after the content video.
Mid-roll video ads are played in the content.  You can adjust the intervals of mid-roll ads to determine how often the ad content is presented.  Mid-roll is well suited for long-form video content, for example in TV-program or film style video.  Pre- and post-roll is suited to shorter information or music video style content.

These ad types can include a link to advertiser page from the ad video.  When the user closes the ad video, the content video continues from the same point where it left off.  Players may have customer specific variations but usually the user can either skip the ad video by choosing some content video, or be forced to watch the ad before moving on to the main content.


5.2 Adding video adverts

  In the Ad Library tab task panel choose the New Ad button.  Fill in the information in the Ad Editor.  Obligatory fields are Name, Ad type, and Video and/or Ticker image depending on the Ad type chosen. Download the video and/or ticker by clicking the Select button and browsing your computer or network in order to locate and then add a video.  The supported formats are avi, mpg, wmv, mov, 3gp and flv and the videos will be automatically converted into Flash video.

From the publishing tab you may determine the video genres and the Internet TV stations where you want the ad to be shown.  Set the valid time for the video by setting the start and end dates.  You should also set the limit of how many times you want the ad to be displayed.

Please notice that ads will be targeted according to video genres.  When adding content video you should always choose the appropriate genre(s) for the content.  These genres will be the same as the ones in the Ad Library so the ads will appear in the chosen Internet TV station in the correct content videos.

Please note that when you are adding videos, ensure you check the”Ads can be displayed while watching the video” check-box in the Video editor’s Basic Information screen.  It is checked as a default, so if you do not wish to have ads with particular videos, change the default setting.



5.2 Ad Rules

Configure ad type display times and more on Ad Rules in Video – tab. You can define at which point in time there is an ad, for how long and how often the ad is displayed.

6. Statistics