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Online videos are popular in Finland 21.11.2008 |
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TNS Gallup released a research report into online video useage in Finland on November 21, 2008. In the survey "Video content in media 2008", over 1000 consumers and 81 top advertisers were interviewed. Online video is mainstream, 72% of online users in Finland watch online video regularly every month. The most popular content is entertainment, but company videos are also seen as interesting. Half of the survey respondents stated that companies using video to communicate make those company more compelling propositions. The most popular company video content is product introductions and support videos. 84% of top advertisers believe that the use of online videos in corporate communications will increase in the next two years. See the press event webcast (available in Finnish) http://www.goodmood.fi/TN
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