Launched officially in December 2007 BBC's iPlayer, the service that provides TV programmes online from the past seven days for UK residents, has hit the big online audience in the UK. The total number of video requests for the year 2008 was 271 million.
The Finnish equivalent, Yle Areena also witnessed a year of rapid growth. Last year a total 30 million visits were measured at Yle Areena. Starting at 2 million visits per month in early 2008 the year ended with a nearly 3 million visits per month.
Both services expect significant growth also for 2009.
Sources: Brand Republic, Markkinointi & Mainonta
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