Internet videos are widely used in all industries from sports to consumer electronics. Digital marketing professionals use videos to build their brands and to generate new revenue streams. Return on Investment in Internet TV projects can result in a new a source of revenue or cost savings in for example support services.
Media companies
TV companies, magazines, newspapers and radio stations have implemented online video in their websites. Online video advertising played along with content video is a new revenue bringing business model growing at a rapid pace. For advertisers online video ads are more cost-efficient because they are a more targetted channel to reach their audience than traditional TV or print advertising.
Marketing and communication Internet video changes the way we work, the way we consume information and the way we communicate. This massive change affects our lives regardless of the economic situation. The quality of content on company websites increases, since increasingly savvy users expect it. Internet video can be found supporting the brand and driving sales in all industry sectors from manufacturing to business services. simlpy put, Internet video helps you make more profit. As a result of launching their WebTV, one of GoodMoodTV's customers recently generated a new business deal flow of 300.000€.
Training and HR How much do you pay out, year in, year out for travel and subsistance allowances related to internal training and human resources? By transforming part of the training and internal communications to online video, you are guaranteed to save tens of thousands a year. The message remains unchanged, and may even be reinforced by the careful planning inherent in the video medium, and can be watched multiple times. In addition to training, online video is hugely valuable in recruiting. Companies want to recruit talented, young people, who can best be reached by media that are familiar to them.
IT- providers and carriersInternet TV represents a new business opportunity for our partners. They can provide the service under their own brand, but use our technology. Internet TV is a value-added service to many portfolios, such as email and domain services.
SportsInternet video is an excellent way for sports clubs and teams to get visibility and coverage in their supporter base, since prime time mainstream broadcast is just not available for for any but the top level of the biggest sports. In addition teams can gain additional revenue by selling advertising and gaining new sponsors. For sponsors online video represents a new channel with international perspective. Sponsor messages gain broader coverage and more eyeballs.
|
